We all are always forced to look at random advertisements, whether it be on T.V. or when you are on the computer on Facebook. They always have the little side advertisements stating a bunch of claims, that most of the time are not true. With the advertisement that I decided to use is a vintage ad, it still has the same untrue claims. The add uses a movie star to promote the shampoo and states that in order to get hair like hers, to use the shampoo. The movie star also makes a claim that the shampoo takes our all the film in her hair. It is obvious that you can not just use shampoo and get hair shown in the picture. How did they come up with that information? Did they actually test it on others? Therefore, I reject this claim based on that the claim contradicts other claims that I know to be true.
First of all I love how you took modern time advertisement and then related to an old ad. It amazes me that even 50 years later that advertising has not changed. But that’s a different topic. As for the post itself, it was very easy to read and follow. It started out general information and where everyone could relate. Then moved into the discussion for this week. Even back then they knew that maybe if they used a movie star then people would buy their product. I would too reject this claim knowing what I know about different shampoo’s and the movie stars don’t do their own hair.
ReplyDeleteCool idea going with the vintage ad, especially since the claims that advertisers were able to get away with back then were much more deceiving and dubious than those usually seen today. Many people fall into that trap of wanting to look like the famous people that they model themselves after, whether consciously or subconsciously, and will take claims made by these people at face value, without investigating further. The ad fails to mention the hours of work that go into making an actresses hair look the way it does for a photo, not to mention all the photography tricks that can be played to skew a picture to look a certain way.
ReplyDeleteI really liked your post, you did a very good job. I especially liked how you went with an older ad from a long time ago. I thought that was pretty cool. I agree with the previous commenter that the claims they were able to make back then could be much more dubious than they could today for example. People always seem to want to be or look like the people in these advertisements so that definitely helps to sell the product without a doubt. This ad in particular does not mention how hard it is to look like that, it takes time to do it, you don't just buy the product and all of a sudden look like that.
ReplyDelete